An Open Letter
to all Australians
Beauty in Australia isn't as inclusive as you think it is.
Many Australians cannot access foundations or concealers in their shade.
Why?
Because shades catering to people of colour that are sold overseas are currently not available on our shores. As an Australian beauty retailer, we recognise we’ve been part of the problem. Independently, brands and retailers have been taking steps to correct this. However, now is the time for us to enact change together.
We want all Australians to have equal access to foundations and concealers regardless of their skin tone. By the end of 2021, together we can make this a reality.
If you believe beauty in Australia should include everyone, let’s commit to elevating the voices of Black, Indigenous and people of colour.
Show your support by signing the petition.
Adore Beauty